Sequoia Leads $9.5 Million Round In Interactive Video Advertising Startup Innovid

Innovid - In-video Spaces-1Innovid, a video advertising startup, has raised $9.5 million round led by Sequoia Capital with Genesis Partners and T-Ventures (Deutsche Telecom) participating in the round. As part of the funding round, Sequoia partner Gili Raanan will join Innovid?s Board of Directors. This investment brings Innovid's total funding to $17 million. Innovid’ develops an interactive pre-roll advertising product, called iRoll, that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.

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